Discover Economics is on a mission to increase the diversity of economics students. We are aiming to:
broaden the appeal of economics to potential students
change their perceptions of economics and economists
attract more students from under-represented groups (women, state school/further education college students and minoritised ethnic groups).
The campaign targets 15-17 year olds – young people who are making choices about what post 16 qualifications to take and what subjects to study at university or through an apprenticeship. We work to transform perceptions of economics among students, particularly those attending schools which don't provide it as a subject. We also work to raise the voices of a more diverse set of economists and expose students to role models already working in the subject.